
About Them
Rohit Surfactants Pvt. Ltd. (RSPL) is a more than 5800 Crore diversified conglomerate, been in operations for over a period of 30 years. The company comes under FMCG sector, mostly producing goods like Hair oil, Shampoo, Toothpaste, Moisturizer, Shaving Cream, Liquid Hand Wash, Floor Cleaner, Liquid Detergent and Toilet Cleaner.

Concern
RSPL Group follows the approach of entering its business sectors profound and afterward concentrating on geological development. Having accomplished solid conveyance reach in its center markets, it has now set out on reinforcing its geological nearness by building up and extending dispersion in different states.
Dispersion brings in its own set of challenges. New territories or states open up new people, new people bring in new set of challenges. As we know, that RSPL focuses on extending its business reach along with setting up plants & factories at new locations, standardizing its core values & way of work comes up as a challenge.
So in an attempt of having standardization across all of its plants in India, RSPL sought help of Visualmitra.

Visualmitra Role
In a bid to have uniformity & consistency in terms of quality, productivity & safety in many of the RSPL factories across India, Visualmitra came up with its effective visual management solutions.
Visualmitra, being a company that is in the field of management consultancy over a period of 20 years & having served more than 250 companies, was in a position to deliver what was expected by RSPL. RSPL wanted standardization to bring in a sense of uniformity in their products, process & people.
It is said that, human brain processes visual memory 60,000 times faster than auditory memory & 65% population are visual learners, Visualmitra has developed all of its products considering this two of the most basic need pertaining to Visual Management. First & foremost, this creates an impact on the readers. Strong messages related to key parameters for factories like Quality, Productivity & Safety are conveyed through factory visuals & displays.
In order to bring in a required set of discipline & set up the minds of every individual to work in a certain, already tested & successful way, Visual management is essential.
Visualmitra supplied such effective visuals & displays to RSPL along with their customised requirements of having certain standardization in all their products. After installing this products, automatic sense of discipline, increased awareness in terms of safety, quality & productivity was observed. RSPL wanted to bring this form of an inspired work culture and they got it through visual management. As they say, ‘One display is worth more than a thousand words’.

Rohit Surfactants Pvt. Ltd (RSPL)
Pan India.