Do you know there are around 4.3 billion searches per day where people search to find answers or to buy products or services they require and also in India there are around 80% of small businesses that are not been known by all.
So, if one of your desired outcomes is to improve quality leads, recognition, trustworthiness, and credibility, then creating a website from a better website development company is a wonderful place to start. Through these 4.3 billion searches per day how much searches you think you can achieve?
In today’s world Internet is the best and an easy vehicle where people look to take a comfortable ride and having your business presence through a website will not only make your ride go smoothly but also add value to grow your business.
1. What is a Website?
A website is a collection of various informative webpages where it can be a company's information, product information, service information etc. On a computer, smartphone, or other device using the internet and web services, you can access the "webpages" as online pages. For instance, you are currently using the internet to see a web page on the website pqsmitra.com.
A website can be developed and maintained to serve a variety of objectives by an individual, group, company, or organization. Where almost all people have digitalized themselves, website is itself a computerized world that supports the objectives of your organisation by offering information and solutions you may offer as well as encouraging connection between people, places, and things.
Through a website development company, these online pages are categorized by their top-level domains. Some examples include:
- Online pages for Government agencies use .gov
- Online pages for Educational firms include .edu
- Online pages for Nonprofit firms include .org
- Online pages for Normal / Commercial sites include .com
- Online pages for Information sites include .info
If you are curious that your current business is not at the level you want, then creating an informative website is what you should be actively looking upon.
2. What are the Tools required for managing small Business Websites?
One can not only just make a website, but it needs certain tools and a proper strategy to compete in the market. So let us have a look at some of the tools that can make your presence visible.
- A structured and a mobile responsive Design – One of the most important areas is to have a right or a unique page design of your own. One should be impressed by the photography and the imagery. Here we should ensure on how we can make our users experience more easy so that they can become repeat customers.
- Google Analytics – This is a tool that will let you analyse the traffic, behaviour and the time spend by the users that are going through your website. This will provide the best information at single platform on how your site is performing.
- Right Images – Images are something that catches a human eye. Your business images should not be just a normal image but these images should be properly designed and be used at proper modes where your business can be more understood by the customers viewing your website.
- Content Management System (CMS) – A solid content management system is required to maintain the unique functionality and update the website material in order to connect all of these parts. HTML, CSS, Javascript, and other technologies are not universally understood. The goal is to have a content management system that does not need coding expertise. Does your content management system (CMS) make it simple to generate and update material, embed videos, create and update photo galleries, run a blog, and manage meta data? Can you complete it all in one location without knowing how to code? If so, you want to think about switching to a new platform that gives you the control and simplicity required to operate your website.
- Blogs – As you are reading this blog so you might have understood why writing a blog is necessary for your website.
- Menus – Have you ever visited a website and had to navigate through five layers to reach your desired page? Have you subsequently unintentionally moved off the menu and had to restart? The user experience is greatly influenced by menus. Users should never have to make more than two clicks to reach the page they want, and menus should be simple to navigate. Consider creating a "mega menu" if your site has more than two levels. This technique is very effectively used by Amazon to assist users in navigating its complex architecture.
At Strategymitra, we not only make your website but also focus everyday on the tools mentioned above. These tools will make your business presence visible.
3. How can a Website add value or bring in change to your business?
In today’s digital age, a small business needs a website to boost sales. Without a website, you lose most, if not all, of your potential customers because they won't be able to find out any information about you or your company’s products. Even if nothing else, having a website will demonstrate to your viewers that you are real.
A small business must have a website that accurately conveys who they are and the benefits of using their goods and services. You want your website to be available for users to click on when they are looking for a product or service. You want them to visit a well-designed, useful website that gives them the impression that choosing your company is the best option for them. Without a website, it would be challenging to maintain a strong online brand presence because it serves as your brand's digital representation.
Increase Business Credibility – Your Company’s credibility is increased by having a website. You won’t be able to convert as many sales as you would if your company had a more reliable online presence in the modern world if you don’t have a website. Customers may search you over online, and having a website is one factor in judging your credibility.
Expand your Physical Location – when you work out of one place, your presence is usually limited to that area. You may contact individuals in different locations or on the other side of the globe with a website. Expanding your presence can ensure you get more suitable customers, partners, suppliers etc. People discovering you is one of the benefits of making a website.
Crucial to survive after pandemic – With this pandemic, we all have faced losses of our loved once but also faced tremendous losses in business. But with things getting back to normal, people are more interested to search a company online first rather than meeting someone. Website can also be an only way for some businesses where potential customers can find you.
Makes your Business look Professional – It costs money to create a business website, and doing so shows that you take your enterprise seriously. Consequently, having a business website enhances your credibility and professionalism.
Many small business owners in India do not recognize the necessity of making an investment in a successful company website. However these are the time or opportunity that one is missing. The numbers below demonstrate how crucial a website is for a local business:
- On Google, 48% of searches include a local intent
- The Search option is used by 99% of users to find nearby businesses.
- 35% of users bought something as a result of a local search.
- Through an online search, 85% of users will tend to visit the business / firm / store.
Through this professionalism one may realize the potential of increase in profitability of your business.
It Presents Social Evidence – Whether or whether you receive business depends on what your consumers have to say about you. To build trust and social evidence, showcase your greatest customer reviews on your website. Additionally, by posting your finest customer testimonials on your website, you can prevent negative comments about your company from being downplayed on independent review websites.
A company website provides long-term value – One of the best things about making an investment in a business website is how it keeps paying you off year after years after you first decided to create it. Potential customers only see your adverts for as long as you are running them when you purchase social media advertising. If your information is not made properly or nits not being noticed by the people then, you’ll have to pay again to conduct the advertising campaign.
On the other hand, a company website will provide customers a return in investment over time. But changes have to be done constantly so that returns are more in amount then what you have invested. That’s the reason why you need to have a look on best development company in India where all the above changes or staying in touch with the market is done effectively.
Making a business website is simpler and less expensive than you would think – Most of the Indian business owners think that it is difficult and expensive to create an effective website, many business owners choose not to do so. But that's not accurate.
There has never been a more cost-effective or convenient moment to build a high-quality website. You can find inexpensive website builders that are simple to use. The process of building and hosting a website is rather simple.
Increase your Online Sales – A business website enables you to conduct rapid online sales. Ecommerce sales are expected to grow a million or billion every year as people prefer to first see online on what or how google can answer their questions. Without a doubt, having your own website can be the answers of what people are looking for on google.
Having an online presence can help you engage in new clients and enable you to continue selling/interacting even when your physical store is closed, even if your company isn't a traditional ecommerce one.
Managing a business website is simple – Previously website administration used to be difficult. However, managing a website is now more straightforward than ever thanks to content management systems (CMS) like CMS Hub or WordPress. You may update your website without any technical knowledge as well.
Website – Online Resources Boost Customer Service – Your consumers will find plenty of crucial information on an effective website. They do not need to contact in order to inquire about the location, business hours, or any other straightforward issues. A website enhances the overall consumer experience by assisting users.
Additionally, since consumer inquiries that are straightforward don’t distract your staff, they may concentrate on other crucial tasks that boost productivity at work.
Standout in the Market: Beat the competition – An successful website enables you to compete with the “big boys” in your field even as a little firm. You may outrank larger websites and obtain high-quality leads naturally from search engines if you play your cards wisely and optimize your website.
Is it still possible that you don't need a website for your business despite the many advantages it offers? Yes, and the following justifies why.
- You are happy with the amount of customers you have.
- You are satisfied with your growth.
- You don’t want people to know about your company.
- You don’t want any more burden of work etc.
4. How can we help?
Some day or the other every business needs an external help or a proper strategy to grow. We at Strategymitra a website development company are here to make a difference and bring in the best strategy for your website to ensure your company reaches the height you once dreamed of.
Strategymitra one of the leading website company in Mumbai that recognizes the necessity to have a web presence and will provide you the best platform to edge out the competition.
If you believe it’s time to step up in the market then get in touch with Visualmitra – website development company in India – a one stop solution for all the above mentioned needs. Additionally, you can get in touch with us by contacting +91 **********, sending an email to ********.com, or using the on-page contact form.